Discussing some mass media examples and platforms
In this article is an intro to the media industry, with a review of a few of the main media outlets used today.
In the age of digitalisation, there are a variety of major modifications that have transformed the way mass media is produced, distributed and consumed. More specifically, following the conventions and characteristics of mass media, social media platforms have grown to become the main source of news for many. The appeal of these channels depends on their ease of accessibility and proximity. With the global nature of social networking sites, it holds true that breaking news stories can reach millions of consumers, around the world, in a matter of minutes. Moreover, by taking a look at what are the current trends in media, it is becoming more common to see citizen journalism on the rise. With smart devices and the popularity and benefit of social networking sites, many people have taken an interest in not only sharing news coverage, . but also for evaluating and opening up conversations about world occasions. This approach of media coverage is enabling ordinary people to record and share stories in real time.
Leading a number of the future trends in entertainment industry content, the convergence of media is becoming a prevalent happening for media outlets who are attempting to stay up to date with the digital world. It is common to find tv stations offering streaming services online, while newspaper outlets are looking towards creating podcasts. The activist investor of Sky, for example, would acknowledge that this convergence of media forms has been both intriguing and extremely influential within the media industry. Likewise, the company with a stake in Dish TV would concur that by offering a wider variety of media formats, interactions are now ending up being far more focused on interesting audiences and constructing platforms. It is becoming more vital for content developers and reporters to be able to navigate a series of different platforms and media landscapes. The result regarding this is a continuously shifting landscape of information which is extensively dispersed but is also hugely reliant on views, algorithms and viewer engagement in order to remain successful.
Among existing trends in the entertainment industry, the migration of media from conventional platforms, which have been used for years, to digital platforms marks among the most significant shifts in mass media communications. These days it is becoming increasingly typical for people to take in news, home entertainment and telecasted content through websites, apps and streaming services rather than print, radio and transmitted television. The fast development of this on-demand culture, has been catalysed by a variety of platforms that have been enabling users to have full control over what they take in and when. For media organisations, such as the owners of Chunghwa TV, this has led to pressures to take on new formats and continuously produce material that can keep audiences interested.